Kay Group to up food-to-go offering
The forecourt chain experienced a boost in sales to sandwiches and ready meals as office workers stayed home during lockdown
Ken Kay, CEO of the company, told betterRetailing the initial stages of the coronavirus pandemic had caused a decline in fuel sales. During the peak of lockdown, forecourt retailers nationwide reported a drop in transient footfall as the public followed guidelines to stay and work from home.
Although fuel sales for Kay Group, which has more than 20 sites across north-west England, have increased as lockdown measures eased, Kay said the company is reviewing its approach to food to go to help with the uncertainty of a potential second lockdown.
“Although sales have increased again, we’re uncertain about what the impact of a second lockdown on our business could be like. We added a few fresh products such as sandwiches, and we did see an increase in sales due to customers avoiding the nearby supermarkets.
“We’ll be looking to expand the number of sites we have in the north further and create something which is similar to what M&S offers.”
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