Spar Port Talbot was named best store at Blakemore Trade Partners’ Spar Retail Show this month.

The family business, run by Helen and Andrew Williams and Helen’s brother and his wife, Anthony and Claire England, scooped the award for the role their store plays in their community, and their drive to succeed despite a tough trading period.

Retailers at the event were urged to grow sales and maximise basket spend by focusing on retail excellence.

Blakemore Trade Partners managing director Jerry Marwood, said: “We have scrutinised every aspect of our own business and our retailers’ businesses to identify small incremental improvements that will add up to one significant improvement for our stores when added together.”