Simply Fresh said it remained on track to have 80 stores open by the end of the year and expects to break through the 100 store milestone in early 2016.

Speaking to RN, Simply Fresh managing director Kash Khera said growing trends towards healthy eating and more interest for its Simply Local fascia in the north had boosted the business.

He added: “We were targeting around 80 stores by the end of the year and it looks like we’ll be nearer to 90 stores when we get to Christmas.

“In the first quarter of next year, we’ll be on 100 stores, which is a big milestone for us.

“We have a lot of stores in the north looking at the Simply Local brand, while we’ve had growing interest for Simply Fresh in the south, especially around central London.”

While Mr Khera would not reveal details on the progress of its smaller Simply Fresh stores being developed in London, he said the group would reveal a “different store format” early next year.

In the first quarter of next year, we’ll be on 100 stores, which is a big milestone for us.

At the same time, Simply Fresh has launched a new website designed to promote the group’s healthy eating message to shoppers.

The site, launched earlier this month, includes a range of recipes, links to local food suppliers, special offers and a store gallery.

Mr Khera said future updates will include live blogging features and the ability for retailers to customise the page around their own business.