As the school year draws to a close, Nisa is assisting its retail partners with a ‘Thank You, Teacher’ gifting event which began yesterday in stores.
Students across schools, colleges and universities are looking for gifts to show appreciation for their teachers. According to the IGD Quarterly Channel Trends, 65% of shoppers want to show appreciation by purchasing an edible present for their mentors.
The promotion by Nisa includes offers on various confectionery items such as Maltesers Box 110g (£1.25 RRP), Cadbury Roses 186g (£2.00 RRP), Mars Celebrations 240g (£2.00 RRP), Maltesers Truffles 200g (£3.50 RRP) and Quality Street Intrigue Truffles 200g (£3.50 RRP).
The campaign is supported with themed marketing materials, in-store POS and support on the Nisa Locally social media channels.
Offline marketing manager at Nisa, Chris Walker said: “Teachers have been faced with the challenge of balancing remote teaching, in-person teaching, school closures, planning, and other issues the pandemic brought their way.
“And with many parents having to learn the ropes and home school for a big chunk of the 2020/21 school year, they have a new-found appreciation for the work teaching staff do.”
“Placing this event in high footfall areas of their stores, our partners are likely to see a rise in impulse sales as shoppers see the deals and think, ‘Why not treat them this year?’.”
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