Nisa has introduced new 3D designs to 68 lorries in its distribution fleet to raise awareness of its Heritage own label range.
The ads will include six designs featuring images of various products from the Heritage range, including coffee, fresh produce and popcorn.
We hope 2016 will prove a successful year for Heritage, with a big push to drive brand awareness and sales
The move is being backed with a social media competition, which will give away prizes to shoppers tweeting photos of a Heritage-branded lorry along with the hashtag #ISpyHeritage.
Erin May, Heritage brand manager, said: “We hope 2016 will prove a successful year for Heritage, with a big push to drive brand awareness and sales.”
At the same time, Nisa is bringing back its Christmas social media campaign to encourage more shoppers to visit its stores during the festive period.
The initiative will encourage shoppers to nominate a friend they think is deserving of a Christmas present. Both the nominator and the nominee will then be placed into a weekly prize draw to win an Xbox One games console.