Booker has begun the second phase of its rollout of the Jack’s own-label range to Londis stores.

The rollout adds to 37 initial products made available to Booker Retail Partners in October. Specific products available in stores from 25 November include cereals, biscuits, tea and jarred sauces.

Industry reaction to Booker’s new symbol format Jack’s

Commenting on the latest rollout, a Booker spokesperson said: “The Jack’s range has been popular with retailers and shoppers. The next phase covers a wide range of frozen, chilled and grocery, which will continue to drive sales and profits.”

The range is among the latest supermarket own-label ranges to be made available to independent retailers, alongside Morrisons and Sainsbury’s.

Read more about Jack’s own-label