A Lifestyle Express retailer has welcomed Landmark Wholesale’s new own-label promotion as a way to compete with discounters.

The promotion, exclusive to Lifestyle Express retailers, runs until 21 April and promises margins of 40% through a range of pricemarked products such as digestive biscuits and kitchen foil. 

Roger Dhillon, of Lifestyle Express in Sunderland, told RN these products normally have a 30% margin outside a promotion. “There’s a Heron Foods and B&M Bargains nearby and promotions like these that promote value attract customers away from the competition.”