The NFRN has urged its members to sign up to payment and Zapper app to increase customer loyalty, drive footfall and put them on a level playing field with the multiples.
The federation this week announced a new commercial agreement with Zapper, which will result in its members paying the lowest rates in the market.
“It’s a strong deal,” NFRN head of operations Margaret McCloskey told RN. “Members will get a better daily rate than retailers would through their symbol group.”
Mrs McCloskey said the technology helps develop independent retailers’ businesses and gives them access to the tools normally available to multiple retailers.
“Members are really excited about Zapper’s cost-effective platform to help them stand out in a competitive market,” she said.
“This enables independent retailers to offer digital loyalty cards, send targeted in-app promotions and accept mobile payments. Never before have independent retailers been able to do this.”
Following a presentation at the NFRN’s annual conference in Torquay last month, Mrs McCloskey said 79 retailers registered interest in offering Zapper.
“We were quite shocked at members’ appetite to sign up,” she said.