Independent retailers who don’t use apps such as Snapchat could be missing out on an opportunity to engage with shoppers.

High street brands including Lush and Sainsbury’s have both used the technology to connect with their customer base.

“The ability to send customers exclusive sneak peeks, one-off filters and off-the-cuff content really appealed to us,” said Nicolas Copeland, Lush’s marketing director.

According to parent company Snap, 72% of its 10 million daily users send a Snapchat while shopping.