Symbol groups must work on fresh and chilled sales
Symbol groups still “have a long way to go” in fresh and chilled sales according to Costcutter.
The claims were made at the company’s ‘insights day’ held in partnership with market analyst IGD this month.
Costcutter said 13.2% of an average symbol store’s sales were from fresh and chilled, compared to 16.3% in the average Costcutter store and 22.1% in the average convenience store, suggesting the percentage in multiples is much higher.
The presentation claimed a better focus on food to go and local produce would help stores increase sales in the category.
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