The claims were made at the company’s ‘insights day’ held in partnership with market analyst IGD this month. 

Costcutter said 13.2% of an average symbol store’s sales were from fresh and chilled, compared to 16.3% in the average Costcutter store and 22.1% in the average convenience store, suggesting the percentage in multiples is much higher.

The presentation claimed a better focus on food to go and local produce would help stores increase sales in the category.