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Best-one’s simple model has enabled Kay Patel to grow his business to four stores in east London
Average store size: 100sq ft
Average weekly turnover: £22,000
Number of UK retail members: 600
Cost of joining: Free
Run by Bestway, Best-one retailers have access to a range of support services, such as finance and insurance, EPoS and training.
When retailers join Best-one, they are given training in all aspects, such as merchandising, planograms, security and IT.
The company has developed an IT system that gives retailers better control over their stock levels and cash-flow. Best-one retailers can order items easily by selecting products from price lists and scanning the product with hand-held terminals.
The company promises a ‘stress-free’ experience for deliveries, with each cage double-checked before shipping. Bestway offers 1,500 chilled and frozen lines available on delivery, with a case drop of only 20 cases. “I’ve found other symbol groups have complexities in joining and being a member, but Best-one has the simplicity that gives me the freedom to run my business effectively,” says Kay Patel.
Best-one gives retailers the freedom to control their own ranges, while benefiting from the backing of a known brand.
“We Have been with Best-one for 10 years and they have provided fantastic support across all aspects of the store.
“The group has excellent promotions, which are vital for our customers, and they also provide a point of contact with the manufacturers and reps, who come in and provide advice on how to improve our displays.
“I have developed a great relationship with my business development manager and his advice has been a huge help in monitoring and adapting to trends in the market. For example, we’ve made a big move towards chilled: before, we had an older generation who were reliant on tinned and frozen, but now everyone’s pushing towards fresh and chilled.
“Bestway has a great range of fresh meats, fruit and veg, and ready meals.”
Simplicity: “Best-one started from a cash and carry operation and, as a result, it’s a simple model. With other groups it can seem quite a complicated process. With Best-one, there
was a fee to sign up, but that’s about it.”
Suitability to store locations: “One great advantage of working with a symbol group is that they manage promotions for you. Best-one focuses its promotions on my key products, like confectionery.”
Support with trends: “We get reports on new products and advice on categories such as wine. We’ve also done well with fresh and chilled; Best-one used to get chilled from Palmer & Harvey, then developed its own range, which sells well.”