Symbol groups are gearing up for Christmas early with the launch of festive deals and updated pre-sell ordering lists.

Spar is offering shoppers promotions and savings every week through to winter under its new ‘12 Deals of Christmas’ campaign.

The group said the scheme, which runs through to Christmas Eve, is expected to create a £12m sales opportunity for participating retailers.

It will include deals running on branded lines from PepsiCo, Britvic, AB InBev and more, along with offers on Christmas essentials and Spar’s own label range.

Spar marketing manager Laura McNally said: “As retailers are fighting for extra footfall, promotions such as these will drive even more shoppers to Spar stores every week from early October until Christmas.”

Spar will promote 12 Deals of Christmas with newspaper ads, in-store PoS, leafleting and through its website, radio station and social media pages.

Meanwhile, Londis has launched its latest Christmas pre-sell brochure to prepare its retailers for the festive period.

The brochure will include a wealth of staple goods for parties, including meats, snacks and desserts, along with gift ideas such as flowers.

John Pattison, Londis brand director, said: “The pre-sells are part of our overall commitment to improve the choice, price, and service we provide to our retailers.

“Having a good range of products, combined with longer opening hours and the right locations, will ensure that the Christmas season is a big opportunity for retailers to achieve excellent sales.”