An independent retailer has boosted his chilled sales by £30 a week with Bestway’s American BBQ range.
Big Jake’s American BBQ was released by the wholesaler earlier this month. Each product is priced at £4.50, and options include Buffalo Chicken Wings, Sweet BBQ Pulled Pork, Chinatown Ribs and Full Rack of Pork Ribs.
David Ramsey, of Best-one Byram Park Road in Knottingley, told RN it is the first pre-cooked meat range offered by Bestway and he has already seen his sales double.
“Customers see them as quality products. The packaging really stands out in the chillers and they’re a convenient evening meal,” he said.