Best-one’s focus on own-brand and fresh has helped it win the title of best symbol group in Which? magazine’s latest convenience store report. 

The magazine asked 6,800 people in October 2017 about their experiences of 14 convenience chains run by symbol groups and the multiples over a six month period. Best-one was ranked third overall, having been beaten by first place Marks & Spencer and second place Waitrose. 

Stores ranked below Best-one were Tesco, Sainsbury’s, Co-op, One Stop, Costcutter, Nisa, Londis, Budgens, Premier, Spar and McColl’s.   

Alongside fresh and own-brand, Best-one was praised for availability. Kay Patel, of Best-one in East London, has been with the fascia for five years and a quarter of his sales come from fresh. 

He told RN: “I stay with Best-one because retailers can buy fresh produce in individual quantities and this helps reduce wastage.

“My margins are 30% and having lower overheads means I have more to invest in improving my business. 

“Customers also comment on how good the own-label range is compared to similar products from big brands,” he added.