Simply Fresh and Sainsbury's partnership

Long-term Londis retailer Mike Howe has switched to Simply Fresh for his store in Exeter, this summer.  

Howe and his family have operated Mills Bakery for five generations with over 30 years spent with Londis, where he worked as a non-executive director.

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Howe decided to join Simply Fresh to focus on healthy food trends and fresh produce with full access to Sainsbury’s diverse own label and supply chain.

Howe said: “My family and I are very excited to bring this new Simply Fresh store to Clyst St Mary. We have been operating in this community for generations and we have always continued to listen to our customers.

“Having access to the Sainsbury’s own label means that I can continue to provide this community with everything they could ever need. I’m really looking forward to starting the development of my store and I know that this community will really value the changes we are making. It’s a big moment for my family, and this change is driven by a desire to be the best we can be.”

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Michael O’Loughlin, chief operating officer for Simply Fresh, said: “Mike has expressed that he has had to think hard and review all the options available to him, and I’m delighted that he has chosen Simply Fresh and the Sainsbury’s own label as the perfect partnership for him.

“We look forward to supplying the customers around the store and the local area with some fantastic specialist healthy products, as well as an excellent range of products from Sainsbury’s, catering for all customers.”