Simply Fresh has unveiled ambitious plans for the rollout of its new digital app after more than 100 shoppers in a rural area signed up to use the technology during a three-week trial.

The convenience group has been testing the app, developed in conjunction with e-commerce site Cornershop Online, at its Simply Fresh Abergavenny store.

The business allowed customers who downloaded the app to claim deals on their smartphone and the chance to enter a digital raffle to win a PlayStation 4 console.

Purdeep Haire, director at Cornershop Online, said: “We chose the Abergavenny store as a proof of concept for the app. The fact that we had 100-plus downloads and reached more than 22,000 people on social media in a rural town in Wales means we should be getting multiples of that in big city locations.”

Mr Haire added that he was working with Simply Fresh to offer “intense” three-week social media training to retailers taking on the app to help them grow their online presence.

Kash Khera, managing director of Simply Fresh, said the app is now being trialled at its Simply Fresh Weare store, near Axbridge, before being rolled out to the rest of its estate.

He said plans for the technology will include the addition of a click and collect feature as well as the ability for shoppers to use the app in conjunction with Costcutter’s loyalty scheme.

“This is not a generic head office application – it’s a tool for retailers to use to communicate to their customers,” said Mr Khera.

“It opens the door to more tailored promotions so if a retailer wanted to work with a supplier and send out a voucher that can redeemed in store, they can do that.”