A Northampton-based retail duo are boosting sales by tracking down hard-to-find products for new customers and ramping up their chilled product offering.
Paramjit ‘Pam’ Kaur Sidhu and husband Raminder have owned the Nisa Local in Prentice Court, Northampton for 17 years. She says the store has stayed profitable by responding swiftly to trends.
Pam said: “For any convenience store to be successful you have to be good everywhere. Times are changing, and we have to keep up.”
The Sidhus are catering to the growing Eastern European population in their area by increasing the amount of Polish foods lines they stock. Demand for fresh food is being met by installing more chillers. A coffee-to-go and fresh bakery offering is drawing in repeat business from shoppers which Mrs Sidhu says now tend to visit convenience stores multiple times a day.
She said independents have an advantage over multiples because “you can capture the needs of your shoppers and do something about it very easily. If it’s something they want you can order it in for them. We offer personalised service that the big chains just can’t provide.”
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