Symbol group Select & Save has introduced a fascia specifically for high street stores and increased the number of shops it has by more than 70 in the past two months.

The company’s original green and red fascia has undergone a change of design, and a second black and red fascia is now available for retailers who trade on a high street.

Select & Save managing director Andrew King told RN the new designs can also be changed to reflect a retailer’s speciality.

“The new designs will allow retailers to customise the front of their shops to tell customers what they offer. This can vary from the family name to a service they’ve developed a positive reputation for. We want to continue focusing on the message that we offer high-quality products and services at an affordable price,” he said. 

Mr King said the symbol group had opted for a minor refresh rather than a major overhaul, and the business model inside the stores would remain largely similar to what is already on offer. 

The new high street fascia will also be aimed at a minority of Select & Save’s shops as the business continues its focus on stores in neighbourhoods and suburban areas.

The addition of 70 stores brings Select & Save’s total shop count to more than 100, but Mr King declined to reveal exact numbers. He said a combination of supply issues and market consolidation had helped attract new retailers to the symbol group over the past two months.

“We’ve had loads of queries about Select & Save over the past couple of months and this has been driven by Conviviality going into administration alongside supply issues with Costcutter and Palmer & Harvey,” he said.

The company will also be boosting its operations team with two additional appointments in the coming months.