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Independent retailers will earn an unprecedented 75% margin on a relaunched magazine on sale this week.
by Ed Chadwick
Forever Sports hits the newsstand on 19 August backed by a £1.25m advertising campaign as Haymarket seeks to establish a footing in the market.
And along with distributor Frontline and the NFRN, the publisher has put indies at the centre of its new circulation strategy.
It will send out counter-top display units and an extra five copies of the title above base sale to the top 5,000 federation members on Tuesday.
Members will be paid £1.50 for each copy of the £2 title sold. For the four subsequent issues, a double margin of £1 will be paid – potentially generating a windfall of £75,000.
Although Northern & Shell’s TV Pick launched last year at an introductory 90% margin, it quickly slashed the cover price to 20p and was widely derided for devaluing the magazine market before closing.
Retailers have got a fantastic opportunity to earn a margin which compares with the highest value products in their stores
Frontline senior sales development manager Susan Hefferon said: “Retailers have got a fantastic opportunity to earn a margin which compares with the highest value products in their stores.”
Frontline is confident that all sales will be incremental because there is no similar title on the newsstand.
Retailers have pledged their backing for the magazine. Ray Monelle of Orchard News in Weston-Super-Mare said: “It’s good to see recognition that we are best placed to influence what our customers buy and I will certainly get behind this.”
The money will be paid through the NFRN’s Cashback scheme.
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