Cotswold Fayre opens first grocery store

Speciality wholesaler Cotswold Fayre has opened its first grocery store with a focus on sustainability and hospitality.

Flourish Foodhall & Kitchen opened this week in Glenavon Farm between Bristol and Bath. The site has 4,000sq ft dedicated to a food hall and kitchen, with a third of it focused on a grocery offering. The remainder has 168 seats for indoor and outdoor dining.

Explaining how the wholesaler has developed the store, Cotswold Fayre chief executive Paul Hargreaves told betterRetailing: “The majority of products in the shop are from Cotswold Fayre, and there’s fresh meat, cheese, a deli, alcohol and ambient products.

Cotswold Fayre to boost deliveries with distribution centre

“We’ve got good data on which products sell best in these environments and we’re stocking the shop with the top 30%. “We’re also looking to go plastic-free and we’ve got an ‘unpackaged area’ of loose goods.”

Flourish’s managing director, Paul Castle, also has previous experience in convenience retailing. His family ran a Spar store and he has held roles with Asda.

Hargreaves added: “Our customer service team have never themselves been retailers, and there’s a great opportunity for them to work there for a day and improve their understanding of our customers.”

Hargreaves also hinted at opening more sites and launching an own-label range under the Flourish brand.

Read more news and advice on sustainable retail