“Our customers tell us convenience stores don’t give them great fresh produce, don’t give them great prices and they complain about the service.

“We felt we could bring Morrisons into a convenience store, offering great fresh products at great prices. The acquisition of 49 Blockbuster stores and seven Jessops stores gives us the opportunity to bring a bit of bustle back to the high street.”

m-localThis was the message from Morrisons’ convenience managing director Gordon Mowat on BBC Breakfast on Monday.  We all knew that Morrisons was lagging behind the times with its move into convenience, with plenty of clear water already between the local shop estate of the UK’s fourth largest supermarket and that of its competitors.

And judging by its managing director’s views of independents, it seems Morisons is also completely out of touch with the sector it is moving into.

It would be naïve to say that every store offers great value, fresh produce and customer service. But Mr Mowat might be in for a shock when he finds out that thousands of independent businesses are already streets ahead of him and have been using the Morrisons formula for years.

We write about them every single week in RN.  Mr Mowat told the BBC that 20p of every £1 that’s spent on grocery food in the UK is in convenience stores. He won’t be surprised to learn that local shops all over the UK will be fighting for their lives to hang onto their share of this. And they’re likely to be innovating a lot faster than Mr Mowat and his 49 Blockbuster shops to do so.