Sugar levy will force retailers to broaden drinks offering

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Retailers must offer a mix of all-natural flavoured waters and reformulated alternatives if they are to maintain drink sales following next year’s sugar levy. The advice comes from soft drinks supplier Nichols who told RN its annual sales for the year ending 31 October grew by 30%. The brand’s senior customer marketing manager Ed Jones said: “The concept of healthy hydration…

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By Alex Yau Avatar
By Alex Yau 13 Nov, 2017

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