Size and sugar-free energy drinks key

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Retailers who offer a range of sizes and tap into the sugar-free energy drinks trend will drive soft drink sales in convenience, according to brand leader Red Bull. Research by the company suggests retailers may be missing out on vital revenue by giving more shelf space to flavours as opposed to best-selling lines in a variety of sizes. Rich Fisher, category development manager at Red…

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By Charlie Faulkner Avatar
By Charlie Faulkner 11 Jul, 2017

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