New £10m Lucozade Energy campaign
Lucozade Ribena Suntory’s (LRS) new £10m campaign for Lucozade Energy, ‘Spark something’, aims to recruit more consumers to the brand.
Sports and energy drinks has grown into a £546m market, making it more important than ever to get the category right. Toby Hill looks at how retailers can make the most from their sports and energy drink range
More than half of all consumers now drink takeaway coffee at least once per week, so they’re looking for quick and easy solutions from their local shop. Priyanka Jethwa explores the biggest trends in the market, and compares the best machines for your store
Lucozade Ribena Suntory (LRS) has unveiled plans to nearly double the size of the soft drinks market within three years, generating £179.5m extra sales for independents. betterRetailing speaks to Matt Gouldsmith, wholesale channel director at LRS, revealing what store owners need to do to drive sales.
Your favourite brands have fresh products this week in product news
RN joins category expert Jemma Healy from Lucozade Ribena Suntory to find out how small changes to your soft drinks display can grow sales
Coca-Cola has moved into the energy drink market for the first time with the launch of Coca-Cola Energy.