Wagon Wheels now available in single packets
Available to retailers now, Burton Biscuit has introduced individually-wrapped packs of Wagon Wheels, aimed specifically at the convenience channel with an RRP of 49p.
Britons love biscuits, and RN readers regularly rank sweet and savoury treats in their top five most-profitable categories. But it’s also a fiercely competitive market, with every store and manufacturer fighting hard for its share of sales. Toby Hill finds out how to make your range as profitable as possible