Diageo launches new Smirnoff Infusions
Diageo has launched new Smirnoff Infusions, a 23% ABV drink infused with fruit essence.
Find out what alcohol suppliers have been up to this week
Retailers should site Carlsberg Pilsner alongside more premium lagers, as the supplier takes measures to challenge the perception as the brew being an “old man’s beer”.
Diageo Reserve’s vodka brand Ketel One, has launched Ketel One Botanical for the first time in the UK.