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With loyal customers and a thriving business, things were looking good for Jamie and Anish Keshwara. But the thrill of the ‘future’ proved too tempting to resist. Steven Lambert caught up with the Whittlesey warriors
When Nisa approached Jamie and Anish Keshwara during the early stages of its ‘store of the future’ project, the brothers jumped at the chance to try something different at one of their two Nisa Local stores in Whittlesey, Peterborough.
“We’ve pretty much been involved from the initial stages,” says Jamie. “We had already been trading reasonably well in the business – we are near to a large council estate and have a loyal customer base with a lot of day-to-day shoppers – but we wanted to try something new.”
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