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Staying ahead of the competition but at the heart of the community is a balancing act that Welsh retailer Conrad Davies has down to a fine art. By adding a Subway franchise and working with his fellow retailers, his stores are thriving. Steven Lambert reports
For Conrad Davies, the key to running a successful convenience business is careful management of big name franchises and smaller suppliers to give customers the best of both worlds.
The retailer has spent nearly two decades building up close relationships with local producers to offer an impeccable fresh food offering, while also gaining support from well-known high street franchises to draw in extra footfall and grow sales.
Having spent time as a landscape designer, Conrad came to help his father in the Pwllheli family business in 1996 and, in his own words, “never really left”.
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