The Independent Achievers Academy went with Nicola Cookland from Heineken to Suresh Patel’s Premier store in Upholand, Lancashire to look at¬†availability.

]TIPS OF THE DAY

  1. Advertise your promotions and the fact you have cold beer in stock in your window
  2. Co-ordinate the alcohol you have on promotion with what’s in your chiller
  3. Make sure that shelf-edge labels match the product that is on sale

The Independent Achievers Academy is a learning, development and recognition programme for independent retailers. If you think you have the great availablity in store and want to enter your shop for the awards then email iaa@newtrade.co.uk or head to www.iaacademy.co.uk and use the online form.