If you want to get 25 top retailers to travel across the country to the middle of the Cotswolds on a Tuesday afternoon, you’ve got to give them a pretty good reason to do so. The store we visited for last week’s Independent Achievers Academy launch event – Warner’s Budgens in Moreton-in-Marsh – was well worth the effort.

Store manager Jerry Tweney gave us a tour of the amazing shop, showing us the wine cave, goods from 65 local suppliers as well as the 360 high-end Cook ready meals on offer.

Almost as impressive as the store itself was Jerry’s commitment to keep improving and he already has plans in place to add a pharmacy

Retailers swapped notes and probed Jerry and his team on their plans and processes. He told us how he visited other businesses in the area and pointed out the ideas they had copied, like the post office and carwash.

Almost as impressive as the store itself was Jerry’s commitment to keep improving and he already has plans in place to add a pharmacy and to further extend the in-store Soho coffee shop.

Londis retailer and former IAA Overall Best Shop winner Roli Ranger tells RN this week that each year he enters, he sees stores getting better. This drives him to keep improving too and is why the IAA is such a success. It brings together retailers who invest in their businesses, constantly improve and go out of their way to swap ideas with other great retailers.

You’ll find a free copy of the IAA Retail Profit Guide with this week’s issue of RN. Walk around your store with it, check off the things you do well and see if there are any things you could do even better.

As this year’s IAA ambassadors Julian and Jackie Taylor-Green told us, if you can pick up just one idea or new thing to try, you’ll be better for it.