Valentine’s Day sales trends released by PayPoint

Babycham or Bollinger? PayPoint sales data reveals a very British Valentine's Day

Valentine's Day

Valentine’s Day sales trends from 27,500 convenience stores across the UK have been revealed by PayPoint.

Chocolates and bubbly are the clear front-runners, with biriyani and Babycham placed further down the list.

Valentine’s Day 2021 top sellers

Percentage increase compared to an average Sunday in 2021 to date

  • Cadbury Roses +936%
  • Moet Brut Imperial NV +414%
  • Oxford Landing Cabernet Sauvignon +338%
  • Cadbury Milk Tray +300%
  • Nestle Quality Street +300%
  • Martini Prosecco Brut Doc +268%
  • Sharwood’s lamb biryani +250%
  • Bollinger NV Brut Champagne +150%
  • Babycham +140%
  • Nestle After 8 Mints +127%

Sale volumes for sparking wine on Valentine’s Day was up 54%, with wine categories across the board up by 16%.

Ben Ford, retail services director at PayPoint, said: “Despite the UK’s first lockdown Valentine’s Day, it’s heart-warming to see that people all over the country still chose to make those special purchases to celebrate with their significant others whilst supporting their local store.

“Our network of independent retail partners have been more important to their local communities than ever before throughout Covid-19 as increasing numbers of people choose to shop local, and we will continue to work tirelessly to help them meet their customers’ needs and deliver essential services.”

Read more about seasonal trends in retail


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