Store owners have reported hesitance around seasonal pre-sell orders due to market volatility.

Symbol groups such as Nisa and Costcutter opened their Halloween and Christmas pre-sell last month.

However, Kiru Nadarajah, of Everydays in Surrey, told betterRetailing he has cancelled his pre-sell order from Nisa.

“I’m worried I won’t get the stock because of supply issues due to the coronavirus. I’ll order based on customer demand,” he said.

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Atul Sodha, of Londis Peverills in Uxbridge, west London, added: “I know retailers who have done their Christmas pre-sell orders. I’ve thought about it, but we don’t know what to expect.

“I’ll probably go easy, but I might make judgements based on previous seasonal periods. Customers in lockdown bought Easter eggs, which is a good sign.”



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