kinder easter egg hunt

Ferrero is bringing back its Kinder Egg Hunt for retailers ahead of Easter.

The competition will see 10 convenience stores win an Easter kit including a range of Kinder stock, including Kinder Surprise Figures and Kinder Circus Mini Eggs, as well as tools for retailers to host an Easter Egg Hunt in store.

To enter, retailers can visit Ferrero’s trade website Your Perfect Store and order a Kinder Generic Dumpbin, which will automatically enter them into the competition.

Alternatively, retailers can send their full name, store name, address and contact details to FerreroYourPerfectStore@cirkle.com. The competition is live now and runs until 5 April.

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According to Ferrero, shoppers were more likely to make a dedicated trip for chocolate during Easter 2021 compared to Christmas.

Levi Boorer, trade & shopper marketing director at Ferrero, said: “Our in-store Kinder Easter Egg Hunt supports convenience retailers in capitalising on the Easter occasion. The competition will offer retailers the chance to engage locally and encourage conversations with consumers, helping retailers build valuable relationships. Our previous retailer competitions have proven to be very successful, with many convenience retailers and communities from all around the UK getting involved.”

Retailer Sophie Towers of Kibble Bank One Stop in Burnley, added: “We used the competition as an opportunity to create a selection of small Easter goody bags and shared them with the wider community. The activity is a great way to bring communities together and I would definitely encourage other retailers to get involved especially as people look to make up for last year’s reduced celebrations.”

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