Retailers advised on Christmas stock
Confectionery boss Levi Boorer recommends complementing your core range with a few extra seasonal lines to drive intrigue
Retailers have been told to focus on implementing a core bestselling range of Christmas stock amid local lockdown concerns.
“Fortunately, I didn’t buy too many eggs, but Christmas is a real worry,” she said. “It’s not knowing how much to order because we could have a local lockdown or a second wave. I’ve already ordered diaries and calendars, but I haven’t bought cards and might not even buy Christmas-specific chocolate.”
However, Ferrero UK’s customer development director, Levi Boorer, said that despite challenges, he remains optimistic for an increase in gift sales this year.
“Christmas remains a time for families to celebrate,” he said. “We’d recommend that independent retailers focus on the core range first and foremost, and complement this with a few additional seasonal lines to drive intrigue in store.”
GlobalData analyst Thomas Brereton added: “There’s an opportunity to focus on Christmas goods online for collection and delivery.”
Click here for more advice and a breakdown of Ferrero’s 2020 Christmas range
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