For this week’s My Local Hero we spoke to Edward White about why New Close Farm meat products are so popular.

Edward WhiteName: Edward White

Store: White’s Calver Spar

Location: Hope Valley, Derbyshire

Product: New Close Farm meat products

Price: from £2.50

Where did you discover them?

I have known the owners since we were children because we went to school with them, so we decided to approach them as a supplier when the shop opened three years ago. We started with a smaller range of about 10 products but this has grown and we now have more than 27 of their products stocked in the shop, from sausages and bacon to large cuts of meat.

Who buys them?

We get a wide variety of people buying New Close Farm products. The sausages and bacon are popular with everyone, whereas the larger joints and steaks are usually bought by more affluent local residents.

Why are they so successful?

Firstly, it is the quality. It might be more expensive but people don’t mind paying more because they know they are getting good produce. Secondly, people around here are really supportive of local businesses and both us and New Close Farm are local families that people know.

Next we will be speaking to Norma Pirie of Newtyle Post Office in Perthshire about James Pirie & Son pies.

To read, see this week’s Retail Newsagent or subscribe here.