“After five years with a great format we realised the time had come for a refresh,” said Stefan Appleby, editor of Retail Express.
“Our readers are busy retailers who want to quickly and easily find new ideas for their shops. The new look provides exactly that. Our pages are cleaner, clearer and crisper. Our information is fresh and focused on independent retailers’ needs.”
The Retail Express approach was endorsed by leading independent retailer Rav Garcha, who said: “If you are interested in change, then Retail Express is the title for you.”
A free fortnightly tabloid newspaper, Retail Express works closely with leading suppliers to provide a great format for creative advertising executions. The new cleaner fonts and extra white space will provide even better stand out for advertiser messages, said Appleby.
What is not changing is the editorial commitment to providing great news and features on the subjects that matter to independent retailers: what products to stock; how to win extra business from shoppers; how to compete for new customers; how to inspire your staff to deliver brilliant service.
However, market-leading promotional feature coverage, including One Minute Category Manager and Perfect Store, have been refreshed to complement the new look.
“We recommend to our retailer readers that they embrace change,” said Appleby. “And we are delighted to be doing so too. We are confident the refresh will win us an even greater share of retailers’ reading time.”
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