With her trademark pageboy bob haircut and dark sunglasses, English style icon Anna Wintour has been the editor-in-chief of American Vogue since 1988. In 2013, she became artistic director for Condé Nast, Vogue’s publisher.

She is the eldest daughter of Charles Wintour, former editor of the London Evening Standard. Anna became interested in fashion as a teenager, and her career in fashion journalism began in Britain before moving to the United States, where she had early stints at New York and House & Garden magazines. She returned home for a year to turn around the British edition of Vogue, and later assumed control of the franchise’s magazine in New York, reviving what many saw as a stagnating publication. The 2003 film, Devil Wears Prada, was allegedly based on her.

Key achievements

  1. Has helped develop and kick-start many fashion careers including designers Marc Jacobs and Alexander McQueen.
  2. She also helped create a new fund, Council of Fashion Designers of America, to encourage and support up-and-coming designers.
  3. Wintour helped raise money for the Twin Towers fund after the 11 September terror attacks.

Lessons for your store

“People respond well to people who are sure of what they want” – a quote from Anna as to how she progressed in her career

To succeed in any career, accept that you can’t please everyone – indeed, Anna’s reputation is built on her infamous demeanour, earning her nicknames such as ‘Nuclear Wintour’

Don’t lose your sense of humour – Wintour turned up to the premier of The Devil Wears Prada dressed in Prada.