IAA Stars 2019: Effective Ranging – in association with Coca-Cola European Partners

Bimal Patel

2019 Category Star

Alpesh, Bimal & Kirti Patel, Londis Ferme Park Road, London

Alpesh, Bimal and Kirti are a great example of understanding the needs of the customer and, together with data, using that to be at the forefront of ranging decisions. They are agile, embrace new trends and carry out monthly range reviews and now almost half their range cannot be found elsewhere locally, giving them a distinct advantage over their competitors.

Finalists in this category were:

  • Abdul Arain – Al-Amin Stores, Cambridge
  • Amit Puntambekar – Ash’s Shop Fenstanton, Huntingdon
  • Alpesh, Bimal & Kirti Patel – Londis Ferme Park Road, London
  • Amrit Singh – Nisa Local High Heath, Walsall

In association with

Coca-Cola European Partners (CCEP) logo

Click here for the full list of 36 local shops that are exceeding expectations in all 12 IAA disciplines,
plus Overall Best Shop and the new Rising Star category which was specially created this year


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