2018 Category Star: Mo Razzaq, Family Shopper Blantyre, Glasgow
Mo has an incredibly comprehensive digital strategy. He has set up his own shopping app and started deliveries, resulting in doubling the average basket spend to over £16 and improved margins. He has also developed his own branded loyalty scheme which sends bespoke promotions and collects customer data, supplying customer buying habits and in-turn, delivering better serves his customers. Mo has free Wi-Fi in-store and also has power points and wireless points for customers to charge their phones.
2018 Digital Engagement Finalists:
- Mo Razzaq, Family Shopper Blantyre, Glasgow
- Ferhan Ashiq, Levenhall Village Store, Musselburgh, East Lothian
- Ahmed Mulla, Mullaco Supermarket, Dewsbury
- Faraz Iqbal, Premier Linktown Local, Kirkcaldy, Fife
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