IRI data shows free-from, organic and vegetarian food can make you money
Retailers can drive shopper spend with free-from and organic food as IRI research shows the trends towards healthier products continue to grow.
Retailers can drive shopper spend with free-from and organic food as IRI research shows the trends towards healthier products continue to grow.
Retailers can drive spend with free-from and organic food as IRI research shows the trend towards healthier products continues to grow.
Forty-three per cent of consumers buy organic food, which is more than a third that did three years ago. More than 25% of people claim they are happy to spend more buying organic.
Free-from food has also grown, with 19% of shoppers saying they would spend more on these lines in the next six months.
The number of shoppers buying vegetarian food has grown by 26% in the past three years, but fewer people are willing to spend more for this choice.
Livio Martucci, IRI director, said with obesity becoming a major concern, it is encouraging that one in four shoppers said they wanted to lose weight.
“Organic, free-from and vegetarian food is no longer a niche market to be merchandised at the back end of an aisle. There is a huge opportunity here for retailers to give more shelf space to healthier food,” he added.
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.
Become a member