How valuable are service providers to your business? Which product categories, if any, feature in the same basket most often with a copy of The Sun?

The controversy around PayPoint’s commission cap cut has put footfall drivers at the heart of an intense debate among retailers.

In this week’s special issue, Retail Newsagent teams up with data provider EDFM to find out the effect of twelve key footfall-driving products on 90 retailers’ sales over a one week period.

In total, over 300,000 transactions were analysed and the below graphs and tables give a glimpse of what we discovered.

We learn, for example, that when customers buy nappies in store they, on average, add another £9.11-worth of products to their basket.

Product Proportion of transactions involving additional products Average value of linked transactions
PayPoint 58.7% £5.75
Amber Leaf 12.5g 71.84% £5.78
Walkers C/O 32.5g/34.5g 92.22% £6.06
Malteasers Treat Bag 88g 90.22% £6.56
Twirl 43g 90.41% £5.00
Red Bull 250 ml Can 80.51% £5.79
Coke 330ml Can 80.91% £5.14
Wrigleys Extra S/F Peppermint 80.77% £5.07
Smirnoff Red 35cl 81.46% £7.66
Pampers X/L 17s Baby Dry 81.01% £9.11
Camelot Scratchcards 70.68% £5.07
The Sun 72.43% £4.79

Meanwhile, 40% of PayPoint customers only make a PayPoint transaction – far more than any other product we studied.

We also look at what else goes into the basket on linked transactions.link-sales-paypoint LINK-SALES-SUN link-sales-twirl

For the full picture, read the 17 July issue of Retail Newsagent.