News UK is relaunching its retailer website and introducing a marketing app for independent stores.
Launching next month, News Retail Plus will give retailers access to resources including personalised sales data, live reports and an HND profit calculator.
Once registered, retailers will have a personal account through which they can see their store’s sales of The Sun and The Times and report and receive distribution updates. Regular news streams, Twitter feeds and case studies will also be available through the site.
Greg Deacon, Independents sales manager at News UK, said: “This forms part of our new contact strategy which aims to engage better with retailers on every platform. This site will help retailers drive sales across their whole business, and also give them better access to support. There will be a help centre, for example, where retailers can log any issues they’re having, and also request a rep visit.”
According to Mr Deacon, News UK aims to have 20,000 retailers registered on the website by 2018.
News UK has also partnered with UK deals app BigDL to provide independent retailers with a tool that advertises their shops’ deals to passers-by. BigDL – which works with around 25 brands and 70,000 high street retailers and has beacon technology in Today’s group stores – works by targeting customers with registered retailers’ deals and promotions within a specified radius.
Customers with the app will be able to redeem these promotions by scanning their phone on a device in-store.
Matt Norbury, chief executive of BigDL, said: “This will put retailers alongside the promotions of big high street retailers such as Dominos and John Lewis, which will open up their shops to a much wider audience. Our research shows the redemption rate of digital vouchers is 11.8%, and with paper vouchers this is a much lower 0.8%.”
News UK reps will be targeting an initial 2,000 newsagents and symbol group stores with the free technology in August.