betterRetailing had its first public outing at Birmingham’s NFRN Conference this week. It was great to meet the dozens of retailers who came to our stand.

Some of you were already using betterRetailing, completely engaged with the Internet and full of great ideas. Others were new to our site and yet to harness the full potential of the web for your business.

All of you however realised that enterprising retailers will be spending more time online exploiting opportunities to make profit and sharing ideas with each other.

betterRetailing is here to help you with both of these objectives. Do comment on any of the blogs or other features on the site, and if you want to share a great idea and generate some feedback click here.

Michael Laydon is head of web for