Spar shop trials new discount loyalty scheme

A Spar retailer is trialling a loyalty scheme designed to increase footfall by offering customers a 5% discount
News RN Spar
Login or register to save this article

A Spar retailer is trialling a loyalty scheme designed to increase footfall by offering customers a 5% discount. 

Raj Aggarwal is running the trial in his Sheffield store until the end of February. Customers can sign up to the scheme online. A pass will be emailed to them, which is scanned at the till. Products such as alcohol and tobacco are excluded.

Mr Aggarwal told RN the scheme will be extended and introduced to his two other Spars in Leicestershire if the trial is successful. “This can help attract more customers while providing information on products customers may pick up if they know they’re discounted.

“It’s for a good cause, too, because customers can choose a charity to donate money to at the end of the trial,” said Mr Aggarwal. 

 

Benchmark your store

More than 2,000 retailers have benchmarked their shop using the IAA’s exclusive guidance to see how they compare with others across the UK

Click to benchmark your shop
By RN  Avatar
By RN 06 Feb, 2018

Comments

0 comments

Are you concerned about the Today’s Group and Landmark merger?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login