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Spar reverses decline in news and mags

Spar is to make its newspaper and magazine support available to all its retailers, after its independent stores in Northern Ireland reported an 0.8% sales increase under the scheme.

Spar is to make its newspaper and magazine support available to all its retailers, after its independent stores in Northern Ireland reported an 0.8% sales increase under the scheme.

The symbol group began trialling the support programme, which operates under the Spar News Group brand, in its independent stores earlier this year following a previous roll-out across company-owned shops.

Now being used by 520 independent Spar retailers across the UK, the support analyses sales data from print distributors such as Seymour and Marketforce, alongside wholesalers, each month to determine recommended titles for retailers to stock regionally.

According to the Spar News Group’s newspaper and magazines buyer, Alan Sinclair, retailers who have participated in the trial have seen sales increase and unsold stock reduce. “We see newspapers and magazines as an important footfall driver for convenience stores, which is why we’re still investing in helping our retailers develop the category,” he said.

“We’re already seeing significant growth in Ireland and the South West of England. We absolutely want to make it available to all Spar retailers and offer dedicated support to help them achieve similar growth.”

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