North London-based Abra Wholesale has revealed plans to reach retailers outside of London following recent investment into its delivered wholesale business.

The company now has a fleet of vehicles which enable it to reach retailers outside the M25 in the areas of Southend, Cambridge, Romford, Hemel Hempstead, St Albans, Luton, Milton Keynes and Stevenage.

Abra Wholesale managing director Craig O’Connor declined to reveal the exact investment but told RN the company has ambitions to increase delivered wholesale from 15% to 50% of the overall business in the next year.

“Independent retailers are busy and anything we can do to make the running of their businesses easier is key. Not only will we be able to reach more retailers with this investment, but our customers will be able to spend more time improving the way their stores are run.”

For the full story, read the 29 June edition of RN.