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Putting a branded chiller from Coca-Cola European partners in a prominent position can generate a 21% uplift in soft drink sales.
Gary Pilsworth, owner of Offley Stores & Post Office in Offley, Herts, says: "Last year we brought in a Lucozade drinks fridge. I've always done well with Lucozade, but now I have the full range I have seen sales growth."
What to stock in the chillers:
Red Bull Original 250ml
Red Bull Original 355ml
Red Bull Original 473ml
Red Bull sugar-free 250ml
Water can also be stocked at the bottom
How big are they?
Red Bull offers a slim countertop cooler that costs 10p to run per 24 hours, as well as an open front cooler that holds 216 cans and an energy saving 'fast lane glass door cooler'.
There is no cost to the retailer and additional fridges are offered by Red Bull's field sales team.
Red Bull has placed 1,500 branded chillers in independent and symbol stores, which led to a sales uplift of 20%.
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