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In an ever-changing world of digital transformation, it has become more important than ever for local retailers to have the tools they need to be able to keep up with the diversifying needs of their customers and to stay ahead of their competition.
Retailers must look to explore digital channels as an effective way to target and engage the key demographic for future growth: millennials. Recent him! CTP research reveals that 83% of millennials aged 18-24 shop at convenience stores on a weekly basis, compared to 74% of 25-44 year olds, with even fewer from older generations.
Taking advantage of the digital opportunity
Three areas that retailers can use to drive customer engagement among the millennial audience are:
1. Localised social media to drive customer loyalty and footfall
Social media channels such as Twitter and Facebook are all effective ways to reach millennial customers and highlight promotions that may be running in-store. A simple approach is:
Ask customers when they are at the till for their e-mail addresses to receive offers and promotions and once captured, put them into your Mailchimp account
Setup your e-mail newsletter with the latest news and promotions and send it to your customers
3. Keep up with changing customer expectations
Customer expectations have changed and Millenials are increasingly demanding a more efficient and digitised experience in all areas of life. Retailers with the tools that allow them to be flexible and digitally agile will have the leading edge over their competitors, and be fully geared towards growing their businesses
PayPoint has over 20 years proven track record of tech-led innovation with retailers and with its latest PayPoint One platform, retailers will have the upper hand as they can access deeper insights into their customers and adapt their offering accordingly.