A potential reduction in the number of free-to-use cash machines on the high street could drive footfall to retailers who offer PayPoint’s ATM services, according to the company’s head of product Emma Allen.
Mrs Allen told RN that a decrease would benefit independent retailers. “There can only be an advantage for retailers who offer PayPoint services if a shopper is unable to withdraw any money in their nearest high street because a cash machine has been removed.
“They will come into a shop if they know there’s an ATM available, which increases the opportunity for more sales because they see all the products in the store when they walk in.”
Mrs Allen’s comments follow proposals from cash machine operator Link to reduce the number of free-to-use cash machines, particularly in areas where two ATMs are within 300m of each other.
The latest figures from Link show it is operating more than 55,000 free-to-use ATMs across the UK, while the number of independent retailers with a PayPoint ATM is now more than 4,000.