Smiths News said proactive retailers can earn “much more” than £500 a year in commission from Pass My Parcel as it launched a campaign to promote “hero” local stores to millions of Amazon shoppers this week.

The campaign for its click and collect business positions independent retailers as “unsung heroes” and virtual stores where shoppers can collect anything sold on the internet.

“We want to redefine how people see c-stores – as having anything on their shelves that Amazon sells within 24 hours,” said Smiths News managing director Jon Bunting.

In an interview with RN, Mr Bunting said proactive retailers have the potential to handle “many more” than two parcels a day.

“How much profit retailers earn is down to them,” he said. “If they get their staff engaged, tell customers about the service and are willing to try basic entrepreneurial ideas, they’ll see their volumes grow.”

Handling two parcels a day would generate £327 a year in retail commission, while three parcels a day would generate £491 – worth the same as selling 189 lottery tickets a week. Retailers in the south east are currently handling “multiple parcels a day”, Mr Bunting said.
The ads will appear on Amazon’s welcome page, thank you page, mobile site and on Kindle Fire devices and features eight Pass My Parcel retailers from Slough. From the start of next year, billboard and bus stop posters will run around the Slough stores to raise awareness of the service and drive footfall.

“It’s a test in Slough. We will work out what works, then replicate it in targeted areas,” said Smiths News strategy and business development director Louise Ryan.

The company, meanwhile, has announced to the City that it has won a major customer from a rival click and collect business. “It’s a big online player that will go live by Christmas,” said Mr Bunting.